How to Create a Pre-Save Campaign on InterSpace

What You Need Before You Start

• Your release must be uploaded to InterSpace and submitted (it does not need to be live yet — pre-saves work for scheduled releases)
• You must have a confirmed release date set in the system
• Spotify and/or Apple Music must be selected as distribution platforms

Step-by-Step: Creating Your Pre-Save Campaign

1. Log in to your InterSpace dashboard and go to Links → Pre-Save Campaigns.
2. Click Create New Pre-Save Campaign.
3. Select the release you want to promote from the dropdown.
4. Choose the release date — this is when pre-saves will automatically convert to real saves/streams.
5. Enable the platforms you want to include — Spotify, Apple Music, or both.
6. Customise your landing page:
   • Background colour or image
   • Button text (e.g., "Pre-Save on Spotify")
   • Optional fan email capture form
   • Custom slug (e.g., interspacemusic.com/fm/your-release-presave)
7. Click Save Campaign and copy your Pre-Save link.

How Does the Spotify Pre-Save Work?

When a fan clicks your Spotify pre-save button:

1. They are redirected to Spotify's authorisation screen and asked to connect their Spotify account.
2. On release day, Spotify automatically saves the release to their "Liked Songs" and any playlists they chose.
3. They receive a notification on Spotify when the release is available.

How Does the Apple Music Pre-Add Work?

For Apple Music:

1. The fan is taken to the Apple Music pre-add page (your release must be live on Apple Music in pre-release mode).
2. They tap "Pre-Add" which saves it to their library.
3. On release day, it downloads automatically for Apple Music subscribers.

Note: Apple Music pre-adds require your release to be ingested by Apple Music before the pre-save link can be active — this typically happens 5–7 days after submission.

How to Promote Your Pre-Save Link

• Share across all social media as soon as it is active (even 4–6 weeks before release)
• Pin the pre-save link to your Instagram bio using your Bio Link
• Add it to your email signature and newsletter
• Include it in your Spotify for Artists profile update
• Ask collaborators, producers, and featured artists to share it too