Getting your music live happens in two separate phases: our quality-control review, and then delivery to each store. Your release being approved means it cleared review — it does not mean it is live everywhere yet.
Phase 2: store delivery
After approval we deliver your release to every store you selected. Each platform then ingests and processes it on its own schedule, so they rarely all go live at the same moment.
- Most stores (Spotify, Apple Music, etc.) typically process a release within a few business days of delivery.
- Some platforms take longer — up to around two weeks in some cases, especially YouTube Content ID and certain regional stores.
- Search and artist-profile indexing can lag a day or so behind the release actually being live.
If you set a future release date
Your release goes live on the date you chose, not before. If that date is still ahead, everything is working as intended — the release is staged and waiting. You can see scheduled releases under Upcoming in Spotify for Artists once delivery is accepted.
What to check first
- Confirm the release date has actually passed.
- Check your dashboard — the release should show Live / Delivered.
- Search the store by your exact track and artist name (new releases don't always surface in a general search for a day or two).
- Check whether it is live on some platforms but not others — that points to a single store still processing, not a problem with the release.
When to contact support
Open a ticket if your release is approved, its release date has passed, and it is still missing after about 7 business days — or if it is live on most stores but missing on one. Include the release title, the UPC, and the platform(s) affected so the team can chase the delivery directly.
Related: How Long Does Music Distribution Take? and My Music Is Not Showing on Spotify or Apple Music.