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Pre-Save Campaigns

What Is a Spotify Countdown Page?

What It Is

A Spotify Countdown Page is a pre-release page on Spotify that counts down to your release date. Fans can pre-save the release, see a countdown timer, and (for eligible releases) preview content, so your music lands with an audience already waiting on day one.

How It Relates to Pre-Saves

A Countdown Page is Spotify's own native pre-save experience. It works alongside an InterSpace Pre-Save Campaign, which drives fans to save your release across multiple services. Using both maximises your release-day impact. See How to Create a Pre-Save Campaign on InterSpace.

How to Set One Up

  1. Schedule your release with a future release date through InterSpace so Spotify has an upcoming release to attach the page to. See Understanding Release Scheduling and Dates.
  2. Claim and use Spotify for Artists, where eligible Countdown Page tools appear for upcoming releases.
  3. Set up the Countdown Page for your upcoming release and share the link with your fans.

Tips

  • Give yourself enough lead time before release so the page has time to gather pre-saves.
  • Pair it with your InterSpace Smart Link and Pre-Save campaign to capture fans everywhere, not just Spotify.
  • Promote the link consistently across your socials during the countdown.

Availability of specific Countdown Page features is controlled by Spotify and can depend on your release and region.