The Idea
A waterfall release is a rollout strategy where you release a series of singles over several weeks, then package them together into a larger EP or album. Each new single includes the previous ones, so the project grows over time like water flowing downstream.
Why Artists Use It
- More release moments. Each single is a fresh chance to pitch for playlists and drive fans back to your profile.
- Momentum stacking. Streams accumulate across singles, and the final project launches with an existing base of listeners.
- Algorithm signals. Consistent releases keep your profile active for recommendation systems.
How to Plan One With InterSpace
- Map your schedule. Decide how many singles and how far apart, for example one every two weeks.
- Release single 1. Distribute your first track as a normal single.
- Release single 2 as a two-track single that includes track 1 and track 2, and so on, adding one new song each time.
- Release the full EP or album containing every track as the finale.
- Set your dates in advance and pitch each drop. See Understanding Release Scheduling and Dates and How to Create a Pre-Save Campaign on InterSpace.
Things to Keep in Mind
- Each step is a separate release with its own metadata and artwork.
- Give enough lead time before each date for Quality Control and DSP delivery.
- Keep artwork and artist name consistent so all the releases connect on your profile.