The Week Before Release
- ☐ Confirm your music is live and approved on all DSPs
- ☐ Test your Smart Link — click through to Spotify, Apple Music, and at least 2 other platforms
- ☐ Verify your pre-save link has been promoted and that it redirects properly to the Smart Link after release
- ☐ Prepare all social media posts (images, videos, captions) in advance
- ☐ Draft your launch day email to your fan email list
- ☐ Reach out to blogs, playlist curators, and press contacts with your Smart Link and press release
- ☐ Confirm your Spotify for Artists editorial pitch has been submitted (do this 7+ days before release)
Release Day Morning
- ☐ Send your launch email to your fan list with direct streaming links and a personal message
- ☐ Post on Instagram — feed post + stories with link-in-bio directing to your Smart Link
- ☐ Post on TikTok — use your song as the audio, create content that shows the story or vibe
- ☐ Post on Twitter/X — include the Smart Link and a short, punchy message
- ☐ Post on Facebook — share the Smart Link
- ☐ Update your YouTube community post or post a teaser/lyric video
- ☐ Update your Bio Link — ensure the new release is at the top
- ☐ Pin the Smart Link tweet/post if possible
Release Day Afternoon / Evening
- ☐ Engage with every comment, DM, and mention — this signals relevance to algorithms
- ☐ Post a "thank you" story to fans who saved, streamed, or shared
- ☐ Reach out personally to your top superfans — artists who make fans feel seen create long-term loyalty
- ☐ Share user reactions/screenshots in your stories
- ☐ Check your Smart Link analytics — where is traffic coming from? Which platforms are getting the most clicks?
The Week After Release
- ☐ Monitor your Spotify for Artists stats — are you being added to user-created playlists? Is your save rate healthy?
- ☐ Post at least 3 additional pieces of content using the release (lyric quote, making-of video, live performance clip)
- ☐ Ask fans to add the song to a playlist — a specific, easy call to action converts better than a generic "stream my song"
- ☐ Send a follow-up email if you have new fan emails from post-release sign-ups
- ☐ Check if any blogs, playlists, or influencers have picked up the release organically — engage with and amplify those
Two Weeks After Release
- ☐ Review your first royalty data (if available) or streaming dashboard data
- ☐ Identify which traffic sources converted best — double down on what worked
- ☐ Plan your next piece of content or next release with the momentum you have built