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How to Promote Your Music on Playlist Curation Platforms

Dave Ayodeji
Dave Ayodeji
Updated yesterday
2 min read
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Why Playlist Placement Matters

A single placement on a popular playlist can deliver thousands of streams and introduce your music to listeners who have never heard of you. Playlists are the primary discovery channel on Spotify and Apple Music — over 30% of all streams come from playlist listening.

Types of Playlists

  • Editorial playlists — curated by DSP staff (e.g., Spotify's "New Music Friday", Apple Music's "Today's Hits"). These are the biggest but most competitive. Submit through Spotify for Artists and Apple Music for Artists.
  • Algorithmic playlists — auto-generated by DSP algorithms (e.g., Spotify's Discover Weekly, Release Radar). These respond to your engagement signals — saves, shares, and listening completion rates.
  • Independent curator playlists — playlists run by blogs, influencers, and music fans with large followings. Reachable through submission platforms and direct outreach.

Platforms for Independent Curator Submissions

  • SubmitHub (submithub.com) — paid credits to submit your track to hundreds of playlist curators and blogs. Curators review and give feedback within 48 hours.
  • Groover (groover.co) — similar to SubmitHub; popular for Afrobeats, urban, and global music genres.
  • Spotify for Artists Editorial Pitching — free; submit 7 days before release for a chance at editorial placement.
  • Playlist Push — premium service matching artists with relevant curators based on genre.
  • Soundplate (soundplate.com/submit) — free submissions to curated Spotify playlists.
  • Daily Playlists — blog-based playlist submission platform with Afrobeats and African music focus.

Tips for Successful Playlist Pitches

  1. Target the right genre — do not submit Afrobeats to a Lo-Fi Chill playlist. Relevance dramatically improves your acceptance rate.
  2. Write a genuine pitch — explain why the song fits the playlist, the story behind it, and any metrics (streams, prior placements, press coverage).
  3. Include your Smart Link — make it easy for curators to listen immediately without leaving their browser.
  4. Submit early — many curators review submissions for upcoming releases, not music that dropped last week.
  5. Follow up respectfully once — do not spam curators; one polite follow-up after 5–7 days is acceptable.

What InterSpace Can Do for Marketing Support

InterSpace label-tier subscribers receive dedicated marketing support, including playlist pitching strategy sessions and DSP relationship support. See What Marketing Support Does InterSpace Offer?