Where to Find Your Bio Link Analytics
From your dashboard, go to Links → Bio Links, select your Bio Link, and click the Analytics tab.
Key Metrics Explained
| Metric | What It Shows |
|---|---|
| Total Views | How many times your Bio Link page was opened |
| Unique Visitors | The number of distinct devices/users who visited (vs. total, which includes repeat visits) |
| Total Link Clicks | How many times any link or button on your page was clicked |
| Click-Through Rate (CTR) | Percentage of visitors who clicked at least one link (higher = better engagement) |
| Top Clicked Links | Which specific buttons got the most clicks — helps you see what your audience cares about most |
| Traffic Sources | Where visitors came from — Instagram, TikTok, direct, Google search, etc. |
| Geography | Which countries your visitors are in |
| Device Type | Mobile vs. desktop — most artist fans visit on mobile |
| Emails Collected | How many fans submitted their email through the sign-up form |
How to Use Your Analytics to Grow
- If Spotify is your top clicked link — your fans are streaming on Spotify. Prioritise Spotify pre-saves and pitch to Spotify editorial playlists.
- If most traffic comes from Instagram — double down on Instagram content; your bio link placement is working.
- If CTR is low (under 10%) — fans are landing but not clicking. Try reordering your blocks so the most important content is at the top, or refresh your design.
- If most visitors are from a specific country — consider targeting that market with ads, translated content, or platform-specific promotions.
Exporting Analytics Data
Click Export CSV from the Analytics tab to download raw data for custom analysis in Excel or Google Sheets.